I've observed this before in passing, but this year, with Tiger Woods returning to golf begin reported like General MacArthur returning to the Philippines, the inanity that is professional golf--a 200 billion dollar a year business in the U.S. 50 billion Euros in Europe. In the year-round, fair weather climes of San Diego, golf dwarfs the comparable economic value of aerospace and software with a 3.7 billion dollar impact and nearly 30,000 jobs.
That puts the professional tour into some sort of context, and explains to some degree why Tiger Woods is such a big deal. Before he came to the tour, less than ten pro golfers made more than a million dollars in prize money a year. After he came to the tour, that number ballooned to nearly one hundred. Its mind-blowing to grasp that an industry of this magnitude rides almost entirely on the performance and image of one man--Tiger Woods.
Without a hint of sarcasm or irony, radio and television channels promised round-the-clock coverage of the Masters and fifteen minute updates.
I'm one of those guys who enjoy playing sports (I golf. Not well, but regularly...), but with rare exceptions, don't want to waste time watching others play. I find it more than a little odd to see how emotionally invested people are in the competitive pursuits of strangers. It is thrilling to see an extraordinary athletic feat, but when those feats become routine, its a snooze.
But I digress.
Tiger Wood's image, or rather image-making, is totally fascinating to me. In a game played by prosperous middle-aged family men, Tiger Woods worked hard to reflect the values of the American alpha-male stereotype--emotional discipline, superlative work ethic, civilized comportment.
His African-American heritage created a political dimension as well. I have a theory that the myth of Tiger Woods made the myth of Barack Obama politically viable--the black man who was 'just like us'. Canadians talk of the distinct French and Anglo cultures within that country as "The Two Solitudes', which serves well to describe the racial isolation between blacks and whites. As a result, Canada has produced a succession and bi-cultural, bi-lingual party leaders and Prime Ministers going back to the 1960s.
Tiger Woods bridged the gap between whites and blacks by being black but embracing 'white' values well before Barack Obama was described as a nice clean black man who didn't have to use the Negro dialect if he didn't want to.
Apparently we love that.
It's a little spooky to observe that both of these bridge symbols between the solitudes came to their dissolution at virtually the same time. They may in fact have made relationships between the races far worse than if they had never come on to the public scene by smashing the illusions of racial idealists. Suddenly, the old stereotypes have new credibility.
For those who sought to cynically exploit our cultural dynamics for profit and power: Live by the stereotype, die by the stereotype.