You don't live in Utah, so why should you read this?
Well, its not really about Utah, but about politics in general, and the 2010 election specifically. Some interesting things happened last night--some surprising, some predictable--all of it interesting.
Together with businessman Tim Bridgewater, Mike Lee managed to depose sitting U.S. Senator Bob Bennett. Dissatisfaction with Bennett stemmed from his involvement with TARP and Obamacare lite, and voters summarily dismissed him from office.
That left us with two relative unknowns, born out by polls that showed a huge--25% contingent of undecideds. I know--the lovely bunny, myself and a large number of our friends were scratching out heads about who to vote for as little as a week ago.
This was a pretty unusual race--two unknowns rather than an incumbent and challenger, and so it came down to messaging. Both Bridgewater and Lee spent large on radio and television ads to stake out a public image and dirty up the other.
What made the difference--and this is anecdotal, based on my casual interviews of Lee and Bridgewater voters in the past few days, is the tenor and specificity of the criticisms of the opponent as well as the vision of what each candidate would do in Washington.
The lovely bunny was annoyed by Bridgewater's tag-line: Stop the Insanity! It was a throw-away line designed to capitalize on the general view of voters here in Utah that Washington is just a big insane asylum, but it fails because it makes Bridgewater look stupid, or worse, gives the impression that he thinks we're stupid. A freshman Senator is not going to change Washington, in fact every office-holder we send there is inherently part of the system and thus part of the problem. His promise to make Washington run like a business was similarly naive and betrayed a fundamental misunderstanding of what government is and how it works.
His criticism of Lee was largely confined to pointing out that he's a lawyer, and we all hate lawyers of course. Well, no, we don't all hate lawyers, and the criticism was justly perceived as unfair and demeaning.
Lee on the other hand, emphasized his expertise as an expert on the constitution, which certainly resonated among the Tea Party activists who see a return to constitutional principles as, if not a panacea for our current ills, certainly an effective dose of medicine. Lee did finally manage to get the endorsement of the Tea Party Express, which certainly helped. It was a reasonable and realistic affirmation of his prospective contribution, which stood in stark contrast to Bridgewater's fanciful notions of how Washington should be run.
Just as important was what Lee didn't say. Nowhere in his ads, or even on his website, did he mention that he is the son of Rex Lee, former beloved BYU president, Solicitor General of the U.S, founding Dean of the J. Reuben Clark law school, and all-around terrific guy. That relationship was allowed to filter through the electorate by word-of-mouth and did a lot to mitigate the charge of 'lawyering'. Mike Lee has in fact largely followed in his father's footsteps, and since we liked the tree, the apple that fell from it was looking pretty good.
His slams on Bridgewater were if not specific, certainly accurate. Bridgewater is a registered lobbyist and spend a great deal of time soliciting federal funds for private projects. There may be nothing wrong with this, but in this political climate, it left a bad taste in the mouths of voters to know that they kicked out a Senator for supporting TARP and on the verge of electing another who had not problem taking the money.
The upshot is that all other things being equal (as they were here), fine-tuning the messaging is the end-all, be-all of campaign strategy. The Bridgewater team clearly did not have a good feel for how their messaging would be perceived, and they paid the price.
Also last night, Jim Matheson deflected a challenge from the far-left to unseat him for being insufficiently left-wing. He won going away with 67% of the votes.--but not without cost. Matheson is estimated to have spend $750,000.00 to win the nomination, and his TV ads were designed to appeal to the narrow base of Democrats living in Salt Lake and Park City, but went out to the entire state, making it very difficult for him to run as Republican-lite in November.
He has a credible rival in Morgan Philpot, who has been active in state congressional politics and vice-chair of Utah's Republican party.
Matheson has been easily reelected to five terms, but this year he faces serious obstacles and although local media hasn't caught on yet, there is a real groundswell of determination to see him unseated this time around. The ball is in Philpot's court--if he's up to putting on a good campaign, this will be his race to lose.