Ryanair is the most successful airline in the world. Here's why:

Toyota's recall problem may be chickens coming home to roost after nearly two decades of 'decontenting'.

Toyota's reputation for quality was built on over-design, which made it a competitive juggernaut, but hurt its bottom-line. The solution was to redesign components to be 'good enough' rather than 'fat'.

Toyota may have saved the bottom line only to sacrifice its brand mythology.