Last night, the lovely bunny and myself watched a rare episode of Oprah because she was interviewing Jay Leno. For reasons I don't understand, Leno is being perceived as the villain in Conan O'Brien's decision to leave the network and Leno getting the Tonight Show back.
None of this has any particular significance, but something Leno said prompted me to bring it up. To paraphrase; The TV business is brutal. If you don't have the ratings, you'll be fired in half a second. Sometimes you get fired even if you do get the ratings (which happened to Leno twice...).
Which brings me to Chris Matthews.
Matthews had his worst week in 2009 last week in the A25-54 demographic for his 5pmET live airing, averaging 88,000 viewers, according to Nielsen data. The previous week, he had his 2nd worst week, averaging 99,000.
I can think of half a dozen conservative blogs that get more readership than that, every single day, and they aren't being paid like Matthews either.
Seems to me that Stewart isn't taking much of a risk mocking Matthews, who is and has been so eminently mockable for such a good, long while. His viewership is simply statistical confirmation that Matthews is the left-wing incarnation of Tucker Carlson--an unintentional clown.
The mystery lies in why NBC likes him so much better than Jay Leno or Conan O'Brien? He can't be making any money for them, and he's certainly doesn't provide MSNBC an aura of credibility. The only time he makes the news is when he says something stupid and someone else with an actual audience decides its worth some mockery.
Just by comparison, consider that Sarah Palin, who's career as a pundit Matthews mocked with, "Ha! She can't be a pundit, she doesn't know anything!", pulled in 4,000,000 viewers for her debut. Chris, Chris, Chris. It not what you know that makes you a pundit, its how many people care about what you know.
I expect my next post mentioning Chris Matthews name will be to announce the cancellation of Hardball.