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Wither Newsweek?

Newsweek sold 62,000 newstand copies in the last six months of 2009.

That is coincidentally, the same number of unique visitors we've had to Anatreptic over the same period.

Newstand sales are generally the most reliable indicator of a magazine's health, because the reflect an act of will by a reader. Subscriptions are so inexpensive (and often free), that its not reasonable to infer a relationship between the subscription and actual reading of the magazine.

TV Guide magazine sold for one dollar. What do you think Newsweek will fetch after another year or two of 40 point drops in single-copy sales?

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Comments (1)

'Wither' is right.

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