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First Define the Problem

I got an email from John Hawkins about Michael Steele's requests for ideas on how to create an effective grassroots communication network to rival what the left has done with meetup, moveon.org and blog communities. Lorie Byrd's echo of that request illustrates what I consider to be the major problem.

Your ideas and comments will be considered and shared with the people who will be making the decisions for the future of the Republican party. To join the effort you can start by commenting here, then you can join one or both of the two groups launched by the GOP this week. One is the GOP TechSummit Grassroots group. The second, for Facebook users, is the GOP Tech Summit Facebook group which in three days has grown to over 2,000 members.

Gee, a grassroots movement run by Republican elites. Think it'll work?

I've been a problem solver since I figured out how to open the garden gate and abscond from the yard wearing nothing but a diaper, and I gotta tell you, the first step to solving a problem is defining it.

The source of the problem is rather obvious once you think about it. Grassroots movements are participatory, the conservative blogosphere is not.

Think about the fact that Lorie Byrd was invited to a meeting in Washington D.C. to participate on a committee. Think about Dan Riehl's irritation at not being invited to CPAC. Think about Jeff Goldstein (Protein Wisdom) brooding over his treatment at Pajamasmedia. Think about Pajamasmedia for crying out loud. This is elitist nonsense and frankly no one but the principals care a whit. Just recently I got a link from Don Surber, which was new because I've never gotten a link from him before. I emailed him my thanks, and in responding he mentioned that he's "not a big linker". The implication of this statement is clear--he doesn't blog to stroke other people's egos, but that is precisely the dynamic of any successful grassroots movement--the sense of empowerment and specialness that comes from belonging.

I've read the Daily Kos on an off since before 2002, when Kos basically wrote the thing himself. He wasn't offering political insight as much as cheerleading the lefty troops, even back then. It was very clear that he saw himself as part of a movement, not a guest host on a cable show. The Daily Kos always had very long comment streams, but Kos went a step further by allowing his readers to create diaries. Kos checked his own ego and let the kids have at it in his own sandbox.

The importance of that dynamic can be overestimated.

The small group as an instrument of community is initially how Communism spread, and in the postwar years Alcoholics Anonymous and its twelve-step progeny perfected the small-group technique. The small group did not have a designated leader who stood at the front of the room. Members sat in a circle. The focus was on discussion and interaction—not one person teaching and the others listening—and the remarkable thing about these groups was their power. An alcoholic could lose his job and his family, he could be hospitalized, he could be warned by half a dozen doctors—and go on drinking. But put him in a room of his peers once a week—make him share the burdens of others and have his burdens shared by others—and he could do something that once seemed impossible.

When churches—in particular, the megachurches that became the engine of the evangelical movement, in the nineteen-seventies and eighties—began to adopt the cellular model, they found out the same thing. The small group was an extraordinary vehicle of commitment. It was personal and flexible. It cost nothing. It was convenient, and every worshipper was able to find a small group that precisely matched his or her interests. Today, at least forty million Americans are in a religiously based small group, and the growing ranks of small-group membership have caused a profound shift in the nature of the American religious experience."

Being part of a small group is a better predictor of social action that belief system, or demographics. The social dynamics of the group are a powerful inducement to action, which is why incidentally, the infantry is organized in squads.

Small groups march, the volunteer, they write checks. Passive readers of conservative blogs do not.

We have met the enemy, and he is us.

Comments (2)

Anne:

Yes. Good point. I would add though that one of the reasons I started blogging was an outgrowth of my conservative women's club and our group newsletter.

But yes, most conservatives are mostly about their own interests first and foremost, writing and blogging being one of them. Their lives come first--politics is secondary and it's not a religion to us.

I may have given the wrong impression. First a minor clarification -- I was invited to work on a committee from right here in NC. Many of the participants are in DC, but I am participating via email and teleconferences.

Second, I think my quote you highlighted in bold "people who will be making the decisions for the future of the Republican party" was either not clear or was misunderstood. The RNC is reaching out through those of us on the project to as many people as we can contact through our blogs, through grassroots activists on the state level, etc. All are welcome and encouraged to participate by sending in their comments, criticism and suggestions. In the next day or so you will see some information gathering tools that will make it possible for anyone with a computer to tell the RNC what they think is needed, what should be done differently and to suggest their own ideas. The emphasis is on trying to spread word far and wide and to solicit suggestions from as many people from as many different places as possible.

But even when reaching out and considering the comments and suggestions and criticisms of every Republican, there are people elected to lead the party who have to take that information and make decisions about how they will lead the party -- what strategies they will employ, where they will spend funds, etc.

From what I have seen so far, the RNC is more willing and eager than ever to listen to the grassroots and to embrace their ideas and suggestions and put the best of them into action.

I completely understand your point that change has to come from the bottom up, from those in the trenches, rather than from the top down from a bunch of Washington elites.

The purpose of this effort is to make those grassroots voices heard and to find ways for the party to better coordinate and work with those doing the hard work on the ground across the country.

I hope you will give the effort a chance and will continue to watch what happens over the next few weeks, but most of all, I hope you will jump in and get involved. In my post which you quoted from is contact information for the Ning and Facebook groups that everyone is invited to join to follow the information gathering process and to make their voices heard. Over the next few days there will be additional ways made available online for all interested to join in the effort.

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