For an essentially conservative enterprise, Pajamas Media most closely resembles the defunct Air America network. Politically-motivated funding in search of a business plan.

Bush end-of-days capitalism I guess.

I've always found it amusing that since 2005, PJM has had no less than three distinct operational plans. The first was reasonably interesting--a coop of top blogs that would sell advertising as a block. The obvious question, which no one inside the inner circle ever seemed to ask, is why would anyone want to advertise on conservative political sites? As it turns out, no one really except T-shirt and book sellers.

I posted last year (sorry, that post is lost to posterity in the hosting change...) about Glenn Reynolds aggressive linking to Amazon blogs, to which he responded in the comments but missed the context of my remarks (not a regular reader is my guess). Reynolds is on the board of PJM, and it seemed awfully strange to me that he would be jonesing for Amazon while being such a prominent part of PJM. Alas, the mystery has been revealed. Roger L. SImon, PJM CEO:

We disbanded the ad network part of our business for a simple reason: it was losing money and we couldn’t see how in the reasonable future that would change.

Actually that part of our business has been losing money from the beginning, so the people getting their quarterly checks from PJM were getting a form of stipend from us in the hopes that advertisers would start to cotton to blogs and we could possibly make a profit. Didn’t happen. No wonder those people are kicking and screaming now that they are off the dole. I might too.

Seems Glenn wasn't getting the "welfare check" (Simon's words, not mine) and got on his bike. Good for him.

The Pajamas Media site is a copy of the Huffington Post, complete with celebrity blogger (Ron Silver). Now Simon is betting the farm on PJTV--and regular readers will know what I think about that fiasco.

This is going to end badly.